Marketing is a broad field that is constantly changing as technology evolves. To work in marketing, it helps to have a marketing degree. These degrees are often offered both on campus and online.
Keep reading to discover the top online marketing programs in Wisconsin and learn more about what they offer.
Featured Online Marketing Programs in Wisconsin
There are several universities in Wisconsin that offer online marketing programs. We’ve broken them down below in alphabetical order.
1. Herzing University
Herzing University is a private, non-profit university based in Milwaukee, Wisconsin. It offers an online Bachelor of Science in marketing.
This program blends real-world business coursework with hands-on marketing exercises and projects. It includes courses like:
- Consumer Behavior
- Customer Relationship Management
- Marketing on the Internet
- Product Development and Innovation
Students conclude the program with a capstone project or internship that showcases their creative, strategic, and management capabilities.
2. Lakeland University
Lakeland University is a private Christian university based in Herman, Wisconsin. It offers a Bachelor of Arts in marketing online.
Students study all phases of product and service delivery, from the conception of new ideas to packaging, pricing, promotion, and distribution. Courses include:
- Integrated Marketing Communications
- Marketing Management
- Marketing Principles
- Marketing Research
The program requires students to choose an area of emphasis, with options that include communication, digital marketing, entrepreneurship, finance, management, and sustainability.
3. University of Wisconsin-Green Bay
The University of Wisconsin-Green Bay is a public university in Green Bay, Wisconsin. It offers an online Bachelor of Business Administration in marketing.
This program dives into how people are driven by wants and needs. It includes courses like:
- Advertising
- Consumer Behavior
- Digital Marketing
- International Marketing
Students get hands-on experience and internship opportunities as they study. 97.3% of graduates of this program are employed, attending further education, or in the military.
4. University of Wisconsin-Madison
The University of Wisconsin-Madison is a public research university in Madison, Wisconsin. It offers a Bachelor of Business Administration in marketing online.
Students gain valuable skills in communication, collaboration, creativity, relationship building, and planning with courses that include:
- Marketing in the Digital Age
- Marketing Research
- Marketing Strategy
- Strategic Pricing
The program covers how to implement strategies related to product, place/distribution, price, and promotion, and how to analyze market segments and generate effective marketing plans.
5. University of Wisconsin-Platteville
University of Wisconsin-Platteville is a public university in Platteville, Wisconsin. It offers an online Bachelor of Business Administration in marketing.
This program teaches students how to actively manage an organization’s brand in a wide range of media. It includes courses like:
- Consumer Behavior
- E-Commerce and E-Marketing in Today’s World
- Marketing Management
- Strategic Promotions Management
Students all participate in experiential learning opportunities, including internships, where they can use their skills in a professional environment and gain experience and build their network.
6. University of Wisconsin-Stout
The University of Wisconsin-Stout is a public university in Menomonie, Wisconsin. It offers a Bachelor of Science in digital marketing technology online.
Students learn essential marketing and digital technology skills through courses like:
- Dynamic Web Technologies
- Information and Communication Technologies Analytics
- Search Engine Optimization
- Web Production and Distribution
The university also offers an online Bachelor of Science in marketing and business education, for those who want a career in teaching marketing.
7. University of Wisconsin-Whitewater
The University of Wisconsin-Whitewater is a public university in Whitewater, Wisconsin. It offers an online Bachelor of Business Administration in marketing.
This program teaches students about research, analysis, design, pricing, promotion, distribution, and strategy. It includes courses like:
- Introduction to Digital Marketing
- Marketing Management and Policies
- Marketing Research
- Principles of Selling
Students studying online also have the option to choose a digital marketing emphasis, which includes courses that cover social media and advanced digital marketing topics.
Other Featured Online Marketing Programs
Students in Wisconsin can also learn through online marketing programs offered across the country. We’ve featured a few additional programs below.
Florida International University
Florida International University is a public research university in Orlando, Florida. It offers a Bachelor of Business Administration in marketing online.
Students gain a solid foundation in marketing principles and strategy, consumer behavior, sales, research, presentation skills and how to market products and services effectively. Courses include:
- Consumer Behavior
- Customer Relationship Management
- Marketing Research
- Personal Selling
The program helps students develop creative and critical thinking skills, along with the marketing functions and processes that deliver customer value, enhance customer relationships, and benefit organizations.
Southern New Hampshire University
Southern New Hampshire University is a private university based in Manchester, New Hampshire. It offers an online Bachelor of Science in marketing.
The program helps students build their knowledge in brand awareness, communications, consumer behavior, market research, professional sales, and digital marketing. It includes courses like:
- Consumer Behavior
- Marketing Research
- Professional Selling
- Strategic Brand Management
Two online marketing concentrations are also available to interested students, one in digital marketing and the other in social media marketing.
University of Minnesota Crookston
The University of Minnesota, Crookston is a public college in Crookston, Minnesota. It offers a Bachelor of Science in marketing online.
Students learn the skills and strategies to help identify customers’ needs and wants and study the challenges facing marketers in the global business environment. The program includes courses like:
- Consumer Behavior
- Integrated Marketing Communication
- International Marketing
- Internet Marketing
The program also offers experiential learning projects, where they work with businesses to conduct exploratory marketing studies.
How Much Does an Online Marketing Degree Cost?
The cost of an online marketing degree depends on a few things, such as whether the school you’re attending is public or private, what state it’s in, and what state you’re a resident of.
Tuition and fees for in-state students at a public university in Wisconsin average $8,764 per year, while out-of-state students pay an average of $25,522.
Private schools in Wisconsin charge an average of $35,554 per year in tuition and fees.
How Do You Earn a Marketing Degree Online?
After applying, getting accepted, and enrolling in your online program, the instructions to complete your marketing degree should be pretty straightforward.
Generally, online programs allow you to log in when it’s convenient for you, so long as you turn in assignments by the due date. You may be required to watch lectures, read texts, or participate in online discussions.
What Can I Do With an Online Bachelor’s in Marketing Degree?
There are several career paths you can take with an online bachelor’s in marketing. These include:
- advertising sales agent
- brand manager
- market research analyst
- marketing coordinator
- social media and content marketing specialist
Start Your Online Marketing Degree Today
Students in Wisconsin can earn a marketing degree online through a university in Wisconsin or somewhere else in the U.S. Check out the featured online marketing degrees in Wisconsin above to find yours today!
