Most brands and companies utilize marketing professionals to get their products noticed. As a result, marketing majors can find work in a variety of fields. Busy students can earn their marketing degree online.
Keep reading to discover the best 12 online marketing degrees in the U.S. for 2024.
Featured Online Marketing Programs in the U.S.
Many colleges and universities offer online marketing programs. We’ve featured some of the best online marketing programs in the U.S. below in alphabetical order.
1. Bellevue University
Bellevue University is a private university in Bellevue, Nebraska. It offers a 100% online Bachelor of Science in marketing degree.
This program allows students to explore the forefront of marketing. This 127-credit degree includes courses like:
- Customer Touchpoints
- Data for Decision Making
- Enhancing Fiscal Performance Through Responsible Marketing
- Solving Marketing Problems
Students learn through an accelerated cohort program, in which they take one course at a time with the same group of peers. This leads to a more collaborative experience and allows students to build a strong network.
2. Colorado State University Global
Colorado State University Global is the online branch of the public Colorado State University system. It offers a bachelor’s degree in marketing.
This degree is designed for creative minds who want to shape business strategy and drive outcomes. Courses include:
- Consumer Behavior
- Integrated Marketing, Promotions, and Advertising
- International and Multi-Cultural Marketing
- Product and Brand Management
Students learn to plan advertising campaigns, engage in public relations, negotiate contracts, and conduct market research through eight-week courses that work around their schedule.
3. Florida International University
Florida International University is a public research university in Orlando, Florida. It offers an online Bachelor of Business Administration in marketing through its R. Kirk Landon Undergraduate School of Business.
The program provides a solid foundation in marketing principles and strategy, consumer behavior, sales, research, presentation skills and how to market products and services effectively. It includes courses like:
- Consumer Behavior
- Customer Relationship Management
- Marketing Research
- Personal Selling
Students graduate ready for successful careers in a range of marketing fields, including retailing, social media and e-marketing, advertising, public relations, communications, logistics, marketing research, and sales management.
4. Kennesaw State University
Kennesaw State University is a public research university based in Kennesaw, Georgia. It offers an online Bachelor of Business Administration in marketing.
Students gain specialized technical skills and knowledge in market research, audience segments and behavior, traditional and digital advertising, and developing a marketing strategy. Courses include:
- International Marketing
- Marketing Research
- Marketing Strategy
- Professional Selling
Despite being fully online, the program still provides hands-on training through group projects that teach students how to deliver high-quality solutions.
5. Louisiana State University Shreveport
Louisiana State University Shreveport is a public university in Shreveport, Louisiana. It offers a Bachelor of Science in marketing online.
The program allows students to gain skills from quantitative analytics to creative problem solving in an ever-evolving field. It includes courses like:
- Consumer Analysis and Behavior
- Marketing Management
- Marketing Research
- Principles of Marketing
Concentrations in digital marketing and international business are available online, as well as the general marketing degree.
6. New Mexico State University
New Mexico State University is a public research university in Las Cruces, New Mexico. It offers an online Bachelor of Business Administration (BBA) in marketing through its Global Campus.
Students learn how to design and deliver differentiated products, services, and ideas that directly respond to the unique needs of an identified customer market. Courses in the program include:
- Internet and Social Media Marketing
- Marketing Research
- Principles of Marketing
- Strategy and Policy
The program prepares students for career interests across virtually all industry sectors, government agencies, and small business and entrepreneurial interests.
7. Old Dominion University
Old Dominion University is a public research university in Norfolk, Virginia. It offers a Bachelor of Science in marketing online through its Strome College of Business.
This program teaches students how to analyze data and find creative solutions to solve marketing problems. It includes courses like:
- Consumer Behavior
- Marketing Policy and Strategy
- Marketing Research
- Multi-National Marketing
Students can enter this program in their freshman year or have the option to take this as a degree completion program if they already have college credits.
8. Oregon State University
Oregon State University is a public land-grant research university in Corvallis, Oregon. It offers an online marketing degree that can be earned as either a Bachelor of Arts or a Bachelor of Science degree.
Students gain the expertise and knowledge that are needed to develop and implement forward-thinking business strategies. Courses offered in the program include:
- Advanced Application of Marketing Principles
- Fundamentals of Marketing Research
- Marketing Strategy
- Personal Selling Skills and Techniques
The online program also offers four optional specializations: consumer insights, marketing and digital communications, marketing management, and professional sales and personal selling.
9. Southern New Hampshire University
Southern New Hampshire University is a private university based in Manchester, New Hampshire. It offers a Bachelor of Science in marketing online.
The program helps students build their knowledge in brand awareness, communications, consumer behavior, market research, professional sales, and digital marketing. It includes courses like:
- Consumer Behavior
- Marketing Research
- Professional Selling
- Strategic Brand Management
Two online marketing concentrations are also available to interested students, one in digital marketing and the other in social media marketing.
10. Temple University
Temple University is a public research university in Philadelphia, Pennsylvania. It offers an online Bachelor of Business Administration in marketing.
Students in this program explore a wide variety of foundational marketing topics including advertising, communications, digital media, customer data analytics, market research, sales, and strategy. Courses include:
- Consumer and Buyer Behavior
- Consumer Data Analytics
- Marketing Research
- Marketing Strategy
The program also allows students to choose a specialty in areas like consumer insights, digital marketing, retailing, and sales force effectiveness.
11. University of Mary
The University of Mary is a private, Benedictine university in Bismarck, North Dakota. It offers a Bachelor of Science in marketing online.
This program teaches students how to successfully move brand awareness from understanding to engagement to implementation. It includes courses like:
- Digital Marketing and Analytics
- International Marketing
- Marketing Research
- Technology and Strategy
Students get a hands-on approach to marketing by executing a variety of marketing tasks that are applicable to real-world situations and problems.
12. University of Minnesota Crookston
The University of Minnesota, Crookston is a public college in Crookston, Minnesota. It offers an online Bachelor of Science in marketing.
Students learn the skills and strategies to help identify customers’ needs and wants and study the challenges facing marketers in the global business environment. The program includes courses like:
- Consumer Behavior
- Integrated Marketing Communication
- International Marketing
- Internet Marketing
This degree prepares graduates for a variety of careers in marketing, including brand management, sales management, personal selling, account executives, advertising, marketing research, and retailing.
How Much Does an Online Marketing Degree Cost?
The cost of a marketing degree will depend on several factors, such as whether you attend a public or private school and what state you live in.
On average, a bachelor’s degree in the US costs $9,678 per year for in-state students at public schools and $27,091 per year for out-of-state students.
Private schools charge an average of $38,768 per year in tuition and fees.
How Do You Earn a Marketing Degree Online?
Most online programs are set up to be flexible for busy students. Once you apply and are accepted, you’ll need to follow course instructions to complete your degree.
What Can I Do With an Online Bachelor’s in Marketing Degree?
There are many jobs you can do with an online bachelor’s degree in marketing, such as:
- advertising and promotions manager
- brand or product manager
- marketing manager
- marketing research assistant
- social media manager
Start Your Online Marketing Degree Today
There are many excellent options for top online marketing degrees in the U.S. Check out the programs above to find your perfect fit today!
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